In-depth analysis of the Korean lawyer marketing market in 2022

The number of lawyers in Korea has now reached 30,000.
Gone are the days when incidents could come in just by sitting still. Now, more and more lawyers in Korea are unable to pay their monthly rent.
On the other hand, in the midst of online marketing, large law firms are booming.

After all, marketing has become an essential element for lawyers.

The “Lawyer Marketing online class” (변호사 마케팅 온라인 과정) can be said to be a solution for lawyers and law firms who knew about the necessity of marketing but did not have easy access to it.

It is rare for a lawyer’s office to generate sales just by hanging a sign as in the past. The reality is that it is difficult to survive without marketing.

Lectures should be filled with essentials for lawyers. Naver marketing, Google marketing, and YouTube marketing should be possible.

How will you survive in the legal market?

Many lawyers are being produced around the world. Many lawyers graduate from law school each year. However, not all such people are able to operate in the legal market.
Well-known lawyers and law firms already have many clients.
However, it is difficult for lawyers who are just entering the market to meet clients. So you have to come up with your own strategy.

First, you must define your own specialized legal field.
You must decide whether you want to specialize in criminal cases, corporate cases, civil cases, or divorce cases.

Second, you need to do online marketing.
People now turn to Google to find a lawyer. Through the search, they search for content related to their case, and sometimes they find a lawyer who can solve the case they are facing.
So lawyers should prepare for online search marketing.

Third, you need to create a website.
Even in the United States, lawyers need a website specialized in marketing. Even in Korea, the advertising market related to lawyer marketing is very fierce. This is a global phenomenon, not just in the United States and Korea.