She named it “The Slinky” and the rest is . . . well, you know
Tuesday, November 25th, 2008In 1943, Richard James was working as an engineer at a shipbuilding company in Philadelphia. It was the height of World War II and frankly, things were not going well for the Allies. One day, at the company, James saw a torsion spring fall off of a table and flip end over end on a ship’s deck. Impressed with the symmetry and beauty of the action, he told his wife, Betty, that he ought to make a toy out of the simple object. So, together they went to work and made 400 of the stair-walking springs, completing this task in 1944. Betty leafed through a dictionary and came up with the term “slinky.” She felt it best described the fluid, easy movement and the muffled sound of the coiled metal as it expanded and contracted. By Christmas, 1945, they were ready to spring the new product on boys and girls (and, as it turned out, men and women) of all ages. Gimbels Department Store in Philadelphia was persuaded to let the James set up a ramp in the toy department. What the audience saw was that the newly-christened “Slinky” could perform somersaults down a ramp or stairs. Not only that, it turned every child into a faultless juggler. At $1 each, all 400 sold out in 90 minutes. An toy icon was born. Ms. James ended up running the company that produced the Slinky after her husband left it and the family to pursue his religious identity in the wilds of Brazil in 1960. She died this past Thursday, November 20, in Philadelphia at the age of 90. Cause of death was congestive heart failure.
To date, over 300 million Slinkys have been sold. I really don’t know how many I have owned over the years; it has to be twenty or thirty. Counting all the regular, gray Slinkys, the rainbow colored ones and the Slinky Dog, enough have been sold to circumnavigate the earth 150 times, if stretched. But that’s what screws them up; don’t do it.
Ms. James was always a bit of a “nazi” about keeping the price low on the Slinky. What started out at $1 stayed there for decades. By 1996, you could still pick up one for between $1.89 and $2.69. When asked why she saw to it that the price stayed so reasonable, she replied: “So many children can’t have expensive toys, and I feel a real obligation to them. I’m appalled when I go Christmas shopping and $60 to $80 for a toy is nothing. With 16 grandchildren, you can go into the national debt.” I wonder what she thought about all our profligate ways of late. Thank you Ms. James for a great toy.